When asked to write a weekly blog article I was skeptical. After all, I’m not the copy writer here at Lacey Art Service. I have done some copy editing but beyond that it isn’t my main function here. So when I came across this article from Vertical Response with 13 tips to Improving Email Copy, I jumped [...]

Last year Starbucks used the power of social media to drive more than one million people to their stores in one day.1 Their free pastry day social promotion is a testament to Twitter and Facebook and the power social media has for boosting brand recognition and driving customers to sites and stores. Used correctly for [...]

Mobile marketing is hot – and getting hotter. Mobile phones are always with the user and they’re always on. The level of convenience, instant access and up-to-the-minute knowledge a mobile device gives us, makes us feel that we need them – which, let’s face it, is a much stronger pull on us than a mere want. Whether [...]

When it comes to print design, typography is the most important element. It communicates your message, shapes your designs and makes connecting with the viewer easier. Typography can make or break a design and that’s why its so important to hire a professional graphic designer to create your print designs. Your other option would be [...]

Creating a useful and valuable reward program for customers can be a great perk for increasing loyalty. The keys to success lie in relevant high-value rewards coupled with personal engagement.1 This means you need to steer away from gimmicks and mass blasts. All too often loyalty programs really don’t offer much added value for a [...]