attention

When it comes to direct mail marketing, the name of the game is grabbing attention, and a great way to draw a viewer in is with a beautiful and bright full color postcard design. Boring and dull colored postcards won’t stand a chance against the other postcards in the mail pile; so the first step [...]

When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might expect a rough average of around 3% in conversions. Some industries seem to routinely [...]